SGM Alliance is a nonprofit organization dedicated to advocating for the inclusive and meaningful participation of sexual and gender minorities in transforming healthcare. 
Developed the brand identity for SGM Alliance based on its four core pillars, and created the digital communication campaign that connects the organization with its audience across platforms and events. The project received the GDUSA 2023 American Graphic Design Award for Brand Identity.
The branding and digital campaign helped position SGM Alliance as a strong and credible voice in the healthcare space, gaining support from a broad network of allies and partners committed to equity and inclusion.
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